Demographics and Market Information

"The Senior Directory, the MOST requested senior resource guide in Tampa Bay!"

In today’s marketplace, the 73 million men and women age 50 plus in the United States represent just 27% of the general population, yet they control 70% of all personal wealth in the United States, more than $7 trillion.  Their combined personal income exceeds $900 billion*.  Moreover, 10,000 people turn 50 every day and Florida has the highest 50 plus density in the U.S. and represents one of the highest concentrations of this group in the world.  Florida continues to be the number one destination of retirees**.  Hillsborough County is home to over 160,000 seniors, 65 and older***.

The Senior Directory readership demographics are as follows:

Seniors:                                 Age 55 & up

Family Members:                  Age 25 & up (average 40 – 65)

Health Care Professionals:   Age 25 & up (average 30 - 55)

The Directory is requested by and distributed to:  Retirement Communities, Nursing Homes, All area Hospitals, Perkins Restaurants, Libraries, Senior Centers, Department of Aging, Guardians, Case Managers, Geriatric Care Managers, Physicians, State Attorney’s Office, Home Health Providers, Physical/Occupational Therapists, Homemaker/Companion Agencies, Insurance Companies, Area Agency on Aging, Elder Justice Center, Community Leaders, Health Fairs & Expos, Senior Support Services, Community Events, all the Advertisers and many more.

The Senior Directory

The one and only complete and comprehensive book that seniors and healthcare professionals utilize for all of their needs and it’s FREE! Directory of Independent Living, Assisted Living, Skilled Nursing, Nursing Home, Legal Services, Memory Support, Home Health, Geriatric Care Managers, Homemaker/Companion, Senior Centers, Social Services, Health Services, Libraries, Advocacy & Support Groups, Adult Day Care, Hospitals, Prescription Assistance and much more.

This informative guide is published annually in Hillsborough County and serves as a phone and services directory for seniors, their families, health care professionals and community leaders.  It is distributed at hospitals, senior centers, retirement communities, home health providers, senior events, libraries, physicians, Elder Justice Center, Area Agency on Aging, Dept. of Aging, Elderlink, churches and synagogues, AARP, State Attorney’s Office, numerous insurance companies, rehab facilities, various senior support services and more.

Publishing: February 2011
Next Publish Date: February 2012, to advertise Contact Us
Distribution: 100,000 copies in over 240 locations - distributed monthly.