Demographics and Market Information
The Senior Market is Making History!
In today’s marketplace nationally,
- 65+ market is driven by the baby boom generation, ages 55 to 73 in 2019, is unprecedented in U.S. history.
- 65+ Americans are projected to nearly double from 52 million in 2018 to 95 million by 2060.
- 65+ age group’s share of the total population will rise from 16 percent to 23 percent.
- There are 76.4 million boomers age 55 to 73, compared with 49 million Gen Xers & 82 million millennials.
- There are 108.7 million Americans age 50+. Over 10,000 people turn 50 every day & Florida has the highest 50+ density in the U.S.
Our Aging Population Market
The aging of the baby boom generation could fuel more than a 50 percent increase in the number of Americans ages 65+ requiring nursing home care, to about 1.9 million in 2030 from 1.2 million in 2017.
Demand for elder care will also be driven by a steep rise in the number of Americans living with Alzheimer’s disease, which could more than double by 2050 to 13.8 million, from 5.8 million today.
The National Health and Aging Trends Study (NHATS) shows that just over 20 percent of adults ages 65 to 69 have either poor capacity (physical limitations, poor vision, poor hearing, or probable dementia), while more than 80 percent have poor capacity by age 90.
According to AARP's Longevity Economy Outlook report, the American 50+ population would be the world's third-largest economy if it was its own country.
We’re Reaching Local Seniors
Hillsborough County, is the 4th largest county in Florida with over 1.4 million residents in 2020. Of those, 203,000 are seniors 65+,, representing 14.5% of the population in the Tampa/Hillsborough county area. By 2040, that number will jump to over 500,000 persons 65+. Florida continues to be the number one destination of retirees. So you can see we have a growing senior market seeking your services and products.
The 73 million men and women age 50 plus in the United States represent just 27% of the general population, yet they control 70% of all personal wealth in the United States, more than $7 trillion. Their combined personal income exceeds $900 billion.
The Senior Directory was developed to meet the needs of our senior community. Our publication and website are a comprehensive resource guide and directory for seniors, their families, health care professionals and our community leaders. For the past 20 years, we are distributing to over 250 locations in Hillsborough County, and have unlimited access via our website.
The Senior Directory readership demographics:
Seniors: Age 55 & up
Family Members: Age 25 & up (average 40 – 65)
Health Care Professionals: Age 25 & up (average 30 - 55)
The Senior Directory is a Complete & Comprehensive Book that Seniors & Healthcare Professionals Utilize for All of Their Needs & it’s FREE!
The Senior Directory serves as a senior living & services directory for seniors, their families, health care professionals & community leaders. It is a valuable resource for Independent Living, Assisted Living, Skilled Nursing/Nursing Home, Legal Services, Memory Support, Home Health, Geriatric Care Managers, Homemaker/Companion, Senior Centers, Social Services, Health Services, Libraries, Advocacy & Support Groups, Adult Day Care, Hospitals, Prescription Assistance, Professional Services & much more.
The Senior Directory is An Informative Guide & Resource
The one and only complete and comprehensive book that seniors and healthcare professionals utilize for all of their needs and it’s FREE! Directory of Independent Living, Assisted Living, Skilled Nursing, Nursing Home, Legal Services, Memory Support, Home Health, Geriatric Care Managers, Homemaker/Companion, Senior Centers, Social Services, Health Services, Libraries, Advocacy & Support Groups, Adult Day Care, Hospitals, Prescription Assistance and much more.
This informative guide is published annually in Hillsborough County and serves as a phone and services directory for seniors, their families, caregivers, health care professionals and community leaders.
Our guide is published once per year in Hillsborough County.
Publishing: January 2023
Next Publish Date: January 2024, to advertise Contact Us
Distribution: 35,000 copies in over 240 locations - distributed monthly.
Distributed to:
Retirement communities, nursing homes, hospitals, libraries, senior centers, Department of Aging, guardians, case managers, geriatric care managers, physicians, State Attorney’s Office, home health providers, physical/occupational therapists, homemaker/companion agencies, Area Agency on Aging, Elder Justice Center, community leaders, health fairs & expos, senior support services, community events, all our advertisers and many more.